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Podcasting has taken the world by storm. Developed and discovered years ago the podcast has enlarged its territory. Professionals as well as people in general have discovered how easy it is to use and record their own podcasts. At first these broadcasts meant for handheld or portable players such as the iPod were mainly special radio shows recorded for the sole purpose of listening to them on one of these handheld devices. The Podcasts (the recorded shows) can be played whenever a listener is interested in listening making it easier for people to enjoy their favorite radio shows whenever they are able to.
The world of commerce is now also starting to make use of the podcasting possibilities. Businesses know that podcasts have the full attention of the listener and businesses are starting to ' attach' their commercials to podcasts that people can download from the Internet. Just like with film trailers in the cinema people automatically listen to these commercials or infomercials once they are listening to their chosen broadcast. However it is possible to fast forward and skip these commercials too.
Larger companies are now releasing important information to their customers and employees via podcasts and messages that are meant for every employee to listen to will be made available to them through business websites. All that people have to do is download the broadcast and it is for this purpose that employees often get given an iPod or other listening device.
Businesses are using podcasts to their advantage more and more because a podcast is even easier to record and send out than it is to send an e-mail. Research has show that people pick up and remember more of the information that they hear than is the case with printed matter. By sending people podcasts e-mail spam is avoided, companies can be sure that people are listening and there is no need to send out any messages on paper. The public tends to prefer this way of sharing information and commercials and most established companies have used a podcast at least once.
