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Seven Reasons on Why Podcasting Is Best for Your Business
A pod casting will help you to target your audience in a low cost delivery platform. By providing information to the visitors in your website, you are able to attract new customers and also retain the present ones. Pod cast doesn't need sophisticated infrastructure as well as it can be produced with free soft ware. Read more. This article covers
What Kinds of Things can a Business Pod cast Accomplish?
What Would I Talk About?
How to Make a Free Business Pod cast Download
Creating a free business podcast will allow you to target a specific audience or customer base with a low-cost delivery platform that can include both audio and video. Top business podcasts carry the appropriate tags within the XML based RSS feed to be noticed by the search engines and are confined to 15 minutes of clean, useful information that will keep current visitors to your website and attract new ones.
But don't just count on the search engines. If you intend to promote your business with a podcast, promote your podcast as well. Include references to the program in any print advertising and on letterhead and business cards. Advertising of any kind is about creating curiosity and interest in potential customers.
Think about it. If your monthly bill arrives with the notice that your exterminator has started a podcast called, "From A Cockroach with Love," aren't you going to be just a little intrigued?
And if it turns out that the program is funny and has good, useful tips for controlling household insects, won't you probably tell someone else about it as well? That's advertising that works.
What Kinds of Things can a Business Podcast Accomplish?
Considering that more than 22 million adults in the United States own an iPod or some other form of mp3 player and that 29% of those people download podcasts, the potential for this medium is large and virtually untapped. Given those figures, there are some 6 million people listening to podcasts, a huge potential audience for an audio or video program that can be produced with free software and minimal equipment.
What Would I Talk About?
While it may not seem that all businesses would lend themselves to podcasting, remember that a podcast can be about anything. The idea is to attract traffic and to keep traffic. You don't have to spend 15 minutes telling people what a great plumber you are.
Spend 14 minutes telling the funny story about the squirrel that came up the drain pipe while Aunt Gertrude was on the toilet or the time you installed a purple toilet in the church bathroom by mistake. Just use the last minute or so to plug your business.
If you're a travel agent, offer audio tours of favorite travel destinations. This will allow you to stay in touch with your existing clients and to give them ideas for their next dream trip. Maybe they will hear something about fly fishing in Alaska and remember that George at the office always wanted to do that. Word of mouth is often the best advertising and method of lead generation.
