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Tips for Enterprise Podcast
There already are enough corporations that are using this technology to have provided some general guidelines of what will work - and what will not. Depending on the ways that you are looking to use this technology for your corporation, here are a few that have been garnered from those that are using it now.
Create an Employee Policy about Corporate Information
A couple of years back, IBM went ahead and encouraged its employees to get on the web and use the technologies there - largely referring to blogging. Since that time it has established the first sample of what could be considered a policy for podcasters. Many corporations are now setting up similar guidelines - as they had to do for bloggers.
Determine your Strategic Goals in the use of Podcasting
Will you use it primarily for training, project management, communication, and advertising?
Vary the Content
Creating an enterprise podcast should not be looked at as being the same thing as a class lecture. Since your people will probably not be at work when they listen to it, make it so that they rather look forward to listening to your message - instead of dreading it, and postponing it till it's the last thing they hear before they go to sleep. Include in it some humor, lightness - but make it engaging and interesting.
Using an interview with a subject matter expert will go a long way too.
Use an Interesting Teacher
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Stay away from the guy that does not know how to communicate well. He may be a geek, but that doesn't mean that the average employee will enjoy listening.
Make It As Professional As You Can
While this may limit the number of people who can develop your podcasts, it is never to your advantage to just throw something together. If you are not sure the best way to put it together, use one of the new podcasting companies that you can find online - like
Deliver Your Messages through It
One of the main complaints of corporations is a lack of communication. This could be remedied by regularly posting company news reports. Both GM and Capital One do this, as well as giving private communications, on a weekly basis - it works for them. Both of these corporations gave each of their employees' iPods to ensure everyone gets the message.
Benefits of Corporate Podcasting
The benefits actually are not all in yet. This being such a recent development of this technology, no one is really that sure on what it can do if fully taken to its limits. Here are a couple of the known benefits so far.
Targeted Marketing
By providing podcasts on a weekly basis and targeting them to specific groups, it makes for a much more focused message, with video, rather than an ordinary email, or traditional form of ad.
Targeted Communication
Being able to increase the amount of communication between management and employees, between directors, and even between fellow employees, could definitely make your corporate team more effective by eliminating a lot of having to learn what is going on after they arrive at work.
Another form of targeted communication that is working well for some is that of being able to conduct a product demonstration, and then present this podcast to corporation heads that may be able to use it.
While this list certainly lacks in what is actually going on out there, it ought to be enough to get you stirred about adding this new technology to your business. With the help of new podcasting companies, you should be able to provide for your corporations needs - whether it be a technology podcast, or a marketing campaign, or an effective means of communication.
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